Energising Mobility:
Transforming Data into Sustainable Solutions for Smarter Transportation
BetterRides, a GoMetro company, empowers cities, operators, transport planners, development banks, and authorities to implement greener and equitable mobility for all. These solutions are underpinned by harnessing the potential of data and technology.
We work closely with our clients, collaborating on innovative solutions to enhance service quality, reliability, and sustainability.
BetterRides collaborates closely with public and private transport operators, city planners, development institutions, and urban mobility specialists, providing strategic guidance in transport planning, logistics technology, and electric vehicle (EV) feasibility and transition solutions.
Leveraging industry knowledge and a commitment to sustainable mobility, BetterRides empowers clients to navigate the complexities of today’s transportation ecosystems. From optimising logistics with cutting-edge technology to facilitating seamless transitions to electric fleets, our specialised advisory service plays a crucial role in shaping a safer, sustainable, and smarter future for urban mobility.
Transport Data & Surveys
Operational Optimisation through Digitalisation
Transition to EV
Explore our Solutions
Accurate Transport Data is Critical for Transport Reform Projects
We recognise the pivotal role of data-driven decisions in transforming urban mobility. We focus on:
- Mapping formal & informal transport systems using GoMetro technology for network and route discovery.
- Various kinds of digital surveys using technology, including onboard surveys, USSD, intercept-type surveys, trip diaries.
- GIS / GTFS capabilities In-house team of GIS and GTFS experts with global experience in transport data projects.
- Development of Data Strategies, Data Policy, & Data Processing, Helping clients with the development of data related scenarios, data curation, analysis, dashboard & visualisation, advanced reporting.
- Data used for transport policy, planning, operational optimisation e.g. operators, BRT, TOD, industry negotiations & industry reform work.
Transport Operations Require Constant Reform to Stay Relevant
We lead the charge in optimising logistics operations through a combination of our team members with real-life operational experience coupled with advanced in house-designed technology. Our comprehensive suite of services includes:
- Network & Operational Optimisation for Public and Private Transport Systems: Tailored advisory solutions for transport system reform; we enhance operational efficiency and passenger experience.
- BRT / TOD Advisory: Providing specialised advisory services in guidance in Bus Rapid Transit (BRT) and Transit-Oriented Development (TOD) projects, we offer strategic insights to cities and transport operators for efficient and sustainable urban transit solutions.
- Feasibility Studies & Market Research: For our clients for technical and financial due diligences, and go-to-market strategies.
- Fleet Technology Expertise & Integration: Our team of experts can provide advisory and technology recommendations to enhance performance for:
- Telematics-based fleet management: asset tracking, driver behaviour, scheduling and route adherence, geofencing, and advanced reporting.
- Hardware solutions: payment systems, ticketing solutions, tyre pressure monitoring and in-vehicle video telematics.
“A To EV”: Feasibility, Implementation and Transitioning to an EV Scenario
We spearhead the transition to electric fleets, addressing the imperative for sustainable urban mobility, for both private logistics and commercial fleets, and public transport systems
- Electrification Feasibility Studies: From pre-feasibility studies to detailed feasibility studies informing new business models and business cases to validate the EV transition objectives.
- Fleet Electrification Strategies: Develop phased strategies for transitioning fleets to electric vehicles, considering charging infrastructure, vehicle range, and operational requirements.
- Total Cost of Ownership (TCO) Analysis: Assess the financial viability of EV adoption through comprehensive TCO analysis, factoring in maintenance, fuel costs, and government incentives.
- Charging Infrastructure Planning: Design tailored charging infrastructure plans, optimizing locations and capacities to support a seamless transition to electric fleets.
Meet the Team
The BetterRides team consists of our core team with experience in transport engineering, transport planning, transport economics, transport data, technology, software development, product development, policy and operational matters.
BetterRides also has direct access to several global experts in BRT, TOD, NMT, GSI, data collection, finance, legal, grant writers, sustainability, and marketing & branding to help solve the multidisciplinary nature of transport challenges faced by our clients.

Johan Muller
Chief Commercial Officer

Justin Coetzee
Chief Executive Officer

Stuart MacMurray
Head of EV Research and Development

Natacha Pinto
Key Account Manager

Cliff Court
Chief Technology Officer

Duan Steyn
Transport Economist

Jack Bakana
Research Analyst

Kyle Martin
Software Engineer

Rudi Kriel
Transport Economist

Christopher de Saxe
Head of EV-Transition

Peter Davis
Operations Specialist

Jacques Pretorius
Head of Data Production

Nico Strydom
Senior Manager: Business Operations